America's Leading Airport Wows Customers and Drives Increased Revenues

To address these challenges, the airport took a two-fold approach. Firstly, they implemented Salesforce, known for its robust CRM capabilities. This move allowed the airport to centralize and streamline customer data, ensuring that every stakeholder had access to a comprehensive and unified customer view. This was complemented by the introduction of Ortto, a leading marketing automation tool, which replaced GovDelivery. With Ortto, the airport could segment its vast customer base, automate timely communications, and gain insights into customer interactions. The integration of these two platforms ensured that the marketing department had real-time access to customer data, which significantly enhanced their campaign strategies.

The fruits of this integration were manifold. Our customer witnessed a marked improvement in customer engagement. The ability to access detailed customer profiles meant that services and communications could be tailored, resulting in a noticeable uptick in engagement rates. Furthermore, the targeted marketing campaigns, powered by the combined might of Salesforce and Ortto, led to a higher conversion rate. This not only translated to increased revenue but also streamlined operational processes. The feedback and analytics component of Ortto allowed the airport to continuously refine its strategies, ensuring a dynamic and responsive approach to marketing.

The integration of Salesforce and Ortto at the airport stands as a shining example of how strategic technological investments can revolutionize customer engagement and operational efficiency. The success story here serves as a blueprint for other similar entities keen on elevating their customer interaction and marketing outreach.